How can I get more organic traffic?
Any business faces the challenge of ensuring that when people search for a product or service similar to yours, they find you rather than a competitor. However, it isn't about haphazard search engine optimization (SEO) or expensive pay-per-click advertising. There's a lot you can do to boost organic traffic that won't cost you anything but your time. Here's how to do it.
1. Focus on your readers, not search engines, when optimizing your content.
First and foremost, create buyer personas so you know who your content is aimed at. You'll naturally improve your SEO by creating high-quality educational content that resonates with your ideal buyers.
This entails identifying your personas' main concerns as well as the keywords they use in search queries. Optimizing solely for search engines is pointless; all you'll end up with is keyword-stuffed nonsense.
You'll automatically please the search engines if you cater to your buyer personas.
2. Blogging on a regular basis
Blogging is one of the most effective ways to increase organic traffic to your website. It allows you to go deeper than your website allows and builds a large library of useful, persona-optimized content focused on your market niche. Poorly written, spammy, or low-cost content, on the other hand, can cause more harm than good. It's best to avoid it.
3. Participate in the blogosphere
The blogosphere is a mutually beneficial environment. Read, comment on, and link to other people's sites and blogs, especially those in your industry, and they'll hopefully read, comment on, and link to yours, bringing more prospects your way.
Quora is a good place to start. Spending time answering people's questions on Quora and providing real, valuable, and tangible insights for the specific area you are an expert in is a great way to get your name out there.
4. Make use of long-tailed keywords.
Don't limit yourself to the most popular keywords in your industry. Use more specific keywords for your product or service. Google and other search engines will eventually recognize your website or blog as a destination for that specific subject, boosting your content in search rankings and allowing your ideal customers to find you.
Remember: Owning a sphere of influence for a specific niche topic is the key to ranking on Google. This blog post, for example, is aimed at those looking for specific tips on how to boost organic traffic. We're not going after every SEO-related term.
5. Produce high-quality content on a regular basis.
Write and publish as much as you can, but not at the expense of quality! The more quality content you have on your website or blog, such as thought leadership articles and blog posts, the more opportunities you create for organic traffic to come your way.
6. Make use of internal links.
You can link to your back catalog of content in blogs and on your website to direct visitors to more relevant content once you've built up a decent back catalog. This can help you rank higher in search engines by keeping visitors on your site for longer.
7. Make use of social media.
Create a social media presence on platforms such as LinkedIn, Twitter, Instagram, and Facebook, among others. All of these activities contribute to getting your name and website address out there on the web.
Learn how we doubled our social media following in just one week. Make it simple for people to share your content by including share buttons on your website. Also, create content that is worth sharing.